Wednesday, May 13, 2026
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IndustrialBriefs
Managed by Visioneerit

Villeroy & Boch and Ideal Standard Unveil Sensory Installation at Milan Design Week

Villeroy & Boch and Ideal Standard's sensory installation at Milan Design Week redefines bathroom design with interactive, sustainable elements. This shift towards sensory experiences influences design, manufacturing, and engineering practices.

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Villeroy & Boch and Ideal Standard Unveil Sensory Installation at Milan Design Week
IB_KEY_FACTS:[{"stat":"100% recycled ceramics","label":"**Antao 3D Washbasin**","sublabel":"Made from fully recycled materials."},{"stat":"5 immersive rooms","label":"**Design Continuum Installation**","sublabel":"Features interactive and sensory design elements."},{"stat":"April 21-26, 2026","label":"**Milan Design Week Display**","sublabel":"Exhibition period for the installation."}]

An innovative sensory installation, featuring interactive basins and water fittings in fragrant environments, has been unveiled by Villeroy & Boch and Ideal Standard at the 2026 Milan Design Week. This collaboration marks a shift in bathroom design, focusing on sensory experiences and material innovation.

What Happened
The installation, titled "Design Continuum: A Study in Sensory Experience," is hosted in the Milan showroom of Villeroy & Boch and Ideal Standard, located at Foro Buonaparte 70. Created in partnership with design agency Elastique, the installation transforms the showroom into a series of immersive environments. These environments combine elements such as projection, sound, texture, and scent to explore bathroom design beyond its traditional functionality.

The exhibit comprises five distinct rooms, each offering a self-contained experience. Notably, the Antao 3D room features a 3D-printed washbasin prototype made entirely from recycled ceramics. A silo releases fine sand onto a central mound, triggering projection mapping that visualizes the transformation of discarded materials into new products, highlighting the sustainability aspect of modern design.

Another room, Artis Sense, allows visitors to engage with the installation by rotating basins with ribbed surfaces, causing projections to shift across gauze screens. This interactive element enhances the sensory engagement, turning static objects into dynamic experiences.

Why It Matters for the AECM Industry
This installation represents a significant shift in how bathroom spaces are conceptualized, emphasizing the role of sensory experiences in design. For architects and designers, this approach opens new avenues for incorporating multisensory elements into projects, potentially leading to more engaging and personalized spaces.

From a manufacturing perspective, the use of recycled materials in the Antao 3D washbasin highlights a growing trend toward sustainability. This aligns with broader industry movements aiming to reduce environmental impact through innovative material use. Manufacturers may need to adapt to these evolving demands, integrating sustainable practices into their production lines.

For engineers and contractors, the visible technical elements such as lighting rigs and projection equipment, deliberately left exposed in the installation, offer insights into the behind-the-scenes workings of complex installations. This transparency could influence how future projects are designed and executed, encouraging a more open approach to the integration of technical systems.

What's Next
Design Continuum is on display from April 21 to 26, 2026, during Milan Design Week. Industry professionals should watch for feedback and reviews from attendees, which may influence future design trends and client demands. The success of this installation could lead to new projects or collaborations that further explore the intersection of sensory experience and functional design.

As the trend towards sensory design gains momentum, professionals across the AECM spectrum should prepare for increased demand for innovative, experience-driven spaces. This may involve investing in new technologies or materials that support these design goals.

Source: Dezeen. Read the original story ->

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