Scrum Studio and Tokyu Land Corporation have unveiled the 13 startups selected for their Full Bloom 2026 deeptech program, highlighting a global initiative in technological and commercial co-creation. As the program kicks off in Tokyo's SAKURA DEEPTECH SHIBUYA, industry professionals should note the strategic partnerships and innovations that could reshape sectors like urban innovation and entertainment.
What Happened
The Full Bloom 2026 program, developed by Scrum Studio and Tokyu Land Corporation, brings together 13 startups from Japan, Israel, the UK, the US, and New Zealand. The program focuses on integrating cutting-edge technologies such as AI, XR, holograms, and energy-generating flooring into three core areas: Entertainment & Media, Fashion & Beauty, and Food & Urban Innovation. With partners like Square Enix and Spotify Japan, the program not only fosters innovation but also aims to create actionable business models and applications in a testbed environment centered in Shibuya, Tokyo. The selected startups, including AVITA, bitBiome, and Pavegen, participated in the Full Bloom 2026 Kickoff Week, which featured market education, networking, and business co-creation activities.
What This Means for Your Business
For US-based AECM operators and government contractors, the Full Bloom 2026 initiative underscores the increasing importance of cross-border collaborations in deeptech. The program offers a glimpse into emerging technologies that could revolutionize urban development and infrastructure through sustainable practices and advanced materials. Companies involved in government contracting can leverage insights from this program to anticipate future procurement needs and align their innovation strategies accordingly. With deeptech innovations gaining traction, the potential for new federal funding opportunities and contracts related to smart cities and sustainable urban solutions could increase, offering a competitive edge to early adopters.
What US Operators Should Watch
US operators should closely monitor the deployment outcomes of technologies tested in Shibuya, as these could set new standards in urban innovation and smart city solutions. Additionally, keeping an eye on the program's progress and partnerships, especially with major players like Square Enix and Spotify Japan, could provide insights into evolving market demands. As these startups refine their technologies and business models, anticipate potential procurement windows and federal initiatives that support similar advancements in the US market. The demonstration day results from this program could signal new directions for investment and collaboration in deeptech.
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Source: https://pulse2.com/scrum-studio-and-tokyu-land-select-13-startups-for-full-bloom-2026-deeptech-program/. Read the original story ->
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