Architect Gjergji Shkurti has unveiled a new design for Million Goods’ second location in Brooklyn, featuring a sophisticated integration of hospitality and retail elements. This innovative space, located in Fort Greene, highlights an architectural trend that merges diverse functionalities into a seamless experience, appealing to both social and commercial interests.
What Happened
Gjergji Shkurti, founder of Figure Ground, was tasked with redesigning a two-level space for Million Goods in Fort Greene, Brooklyn. This comes as the second location for the concept shop, following its original store in Greenpoint. The new venue offers a more expansive canvas, including a courtyard and two floors dedicated to different functions. While the first level hosts a bar and social area, the upper floor is reserved for retail activities. Shkurti utilized Breccia Pernice stone for the wine bar, creating a regal atmosphere that contrasts with the playful nature of the Greenpoint location. The custom millwork and furniture, including Emeco bar stools by Philippe Starck, embody a contemporary New York aesthetic.
The design also incorporates advanced sound systems, with Bridge Street Sound integrating metallic speaker boxes into the custom cabinetry. A backyard inspired by Brazilian brutalism features a central planter doubling as a bench, with seating integrated into the concrete walls. This outdoor area is adorned with a Louis Poulsen Flindt Plaza post, adding to the aesthetic appeal. The building's facade was renovated in accordance with local preservation standards, maintaining its historic character while adding modern touches.
What This Means for Your Business
For AECM professionals, this project underscores the importance of adaptive reuse and multi-functional design in urban environments. Shkurti's work exemplifies how architecture can enhance customer experience and operational efficiency by integrating diverse elements such as hospitality and retail within a cohesive space. This trend could influence future design strategies, particularly in densely populated areas where space is at a premium. Additionally, the collaboration with brands like Louis Poulsen highlights potential partnerships that could enhance brand visibility and customer engagement.
What US Operators Should Watch
Operators should monitor developments in adaptive reuse projects, especially those that blend commercial and social spaces. Keeping abreast of local preservation regulations and potential partnerships with design and technology firms could provide competitive advantages. Additionally, understanding customer preferences for integrated experiences can guide future project designs. For those involved in government contracting, observing how these private projects align with public sector needs could open new opportunities for collaboration and innovation.
Source: https://www.dezeen.com/2026/09/25/gjergji-shkurti-million-goods-ft-green/. Read the original story ->
Is your firm ready for what’s next?
VisioneerIT helps AECM and government contractors modernize operations, achieve compliance, and implement AI.
Explore VisioneerIT Solutions →
