Ferrari unveiled its new London flagship store for its fashion brand at the corner of Old Bond Street and Piccadilly. The multi-level boutique features interiors designed by Formafantasma and Gonzalez Haase AAS in collaboration with Ferrari Style's creative director Rocco Iannone. The ground and first floors display women's and men's ready-to-wear collections and house the Tailor Made Atelier, where customers customize car-shaped Maranello clutches behind leather curtains. The basement level includes the Caveau, a private chamber showcasing rare Ferrari components sourced from Maranello, Italy. The interiors use hand-brushed stainless steel, concrete flooring, leather, aluminium, and glass, reflecting the materials of Ferrari's Spring/Summer 2026 Officina collection. Bright red accents highlight handrails, rugs, seating, mannequins, and packaging, punctuating the neutral-toned, transparent, and reflective spaces.
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