USM's Haller storage system forms the backbone of a unique installation at Milan Design Week, crafted in collaboration with architecture studio Snøhetta and artist Annabelle Schneider. This innovative piece, titled 'Renaissance of the Real,' invites attendees to escape the digital realm and immerse themselves in a calming, sensory experience.
What Happened
The Swiss furniture brand USM partnered with Snøhetta and Annabelle Schneider to create a multi-sensory installation that stands out at Milan Design Week. The installation, hosted in the garden of the Fondazione Luigi Rovati museum, uses USM's classic Haller storage system as a framework for a 'breathing' textile membrane. This membrane, designed by Schneider, inflates and deflates gently with the help of a fan system, simulating the calming rhythm of breathing.
Snøhetta's design leverages the structural clarity of USM's modular storage system, which is composed of tubes, ball-shaped connectors, and a variety of panels. The installation is a testament to Schneider's exploration of transformative spaces that evoke comfort and well-being. As visitors step into the installation, they are enveloped by the cloud-like membrane, encouraging a moment of pause and reflection amidst the fast-paced digital age.
Why It Matters for the AECM Industry
This installation underscores the increasing importance of experiential and sensory design in architecture and construction. For professionals in the AECM industry, the collaboration between Snøhetta and USM highlights a growing trend towards incorporating flexible, modular systems in architectural projects. The use of USM's Haller system showcases how traditional storage solutions can be adapted for innovative architectural applications.
Furthermore, the installation emphasizes the potential of architecture to foster emotional and psychological well-being. As the industry continues to evolve, integrating sensory elements into design can enhance user experience and satisfaction, offering a competitive edge in the market. These elements could become pivotal in projects that prioritize user-centric design and sustainability.
What's Next
As Milan Design Week continues, the 'Renaissance of the Real' installation is expected to draw significant attention, potentially influencing future design trends. For AECM professionals, observing how such installations are received can offer insights into emerging consumer preferences.
Looking ahead, the collaboration between Snøhetta and USM may inspire further partnerships between furniture manufacturers and architectural firms, leading to more innovative uses of existing systems. Industry professionals should watch for these trends and consider how modular, adaptive designs can be integrated into their own projects to meet the evolving demands of clients and users.
Source: Dezeen. Read the original story ->
