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# Jetlag Books Blends Soviet-Style Architecture in New Beijing Store
- URL: https://www.industrialbriefs.com/soviet-style-architecture-beijing-store/
- Published: 2026-05-20T10:30:22.000Z
- Updated: 2026-06-06T01:09:17.000Z
- Description: Jetlag Books' new Beijing store, designed by Studio NOR, integrates Soviet-style architecture with modern design, highlighting adaptive reuse's potential in urban redevelopment.
- Author: IndustrialBriefs
- Tags: architecture, sustainability, #enriched

![IB_KEY_FACTS:[{"stat":"180 square meters","label":"Size of Jetlag Books' new store in Beijing","sublabel":"Located on Chang'an Avenue, merging 1970s and 2010s structures."},{"stat":"8.5 meters","label":"Length of the central bar in the bookstore","sublabel":"Connects book display and multi-functional areas."}]](https://industrial-briefs.ghost.io/favicon.ico)

Jetlag Books has recently unveiled its newest bookstore in Beijing, a project that harmoniously intertwines historical Soviet-style architecture with modern design elements. The architecture firm Studio NOR, tasked with the design, drew inspiration from the site's historical context, particularly the neighboring Friendship Store complex, a supply store dating back to 1972\. This development is noteworthy for the AECM industry as it exemplifies the integration of historical architectural influences into contemporary commercial spaces, a growing trend in urban redevelopment.

**What Happened**  
Jetlag Books' latest bookstore, located on Chang'an Avenue in Beijing, occupies a site that was once a service building for the Friendship Store complex. Studio NOR's design pays homage to the [Soviet-style facade](https://www.industrialbriefs.com/actiu-headquarters-sustainable-architecture/) and Bauhaus-inspired volumes of the original Friendship Store. The design features rough plastered facades and large steel overhangs that frame the store's openings, creating a blend of past and present architectural styles. The 180-square-meter store is set on an L-shaped plan, merging elements from the 1970s building with a steel-structured addition from the 2010s. The store's facade was reimagined with thick walls, deep-set windows, and high parapets, which reinterpret the architectural language of the neighboring building.

Inside, the store is organized around an 8.5-meter-long bar that connects the book display area with a multi-functional space. This central bar area, described as the most visually dynamic part of the store, is wrapped in dark green and brown tiles and illuminated by a skylight. The multi-functional area at the northern end serves as a seating area and can be transformed for exhibitions and events, thanks to its moveable furniture.

**Why It Matters for the AECM Industry**  
This project is significant for the AECM industry as it showcases the potential for adaptive reuse in urban settings, a crucial consideration amid increasing sustainability demands. By preserving elements of the site's historical architecture while introducing modern design, Studio NOR demonstrates a model for integrating old and new, an approach that can enhance cultural heritage and community engagement in urban developments. The use of [modular stainless steel bookshelves](https://www.industrialbriefs.com/modular-housing-prototype-chile/) and the careful attention to human-scale design also highlight innovative strategies for creating inviting commercial spaces, which can influence future retail and public space designs.

**What's Next**  
The Jetlag Books Friendship Store serves as a cas