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# Equipment East Appoints New Parts and Service Director
- URL: https://www.industrialbriefs.com/equipment-east-parts-service-director/
- Published: 2026-09-09T21:00:27.000Z
- Updated: 2026-09-09T21:00:27.000Z
- Description: Matt Naughton joins Equipment East as the new parts and service director, enhancing the company's aftermarket operations across New England. His appointment underscores the importance of service support in the equipment market.
- Author: IndustrialBriefs
- Tags: manufacturing, construction

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Equipment East has made a strategic move to enhance its service capabilities by appointing Matt Naughton as the new parts and service director. This change comes at a crucial time as the company aims to bolster its aftermarket operations across New England.

**What Happened**  
Matt Naughton joins Equipment East with over 30 years of experience in service and product support. In his new role, he will oversee parts and service operations at the company's locations in Bow, N.H.; Dracut, Mass.; Auburn, Mass.; and Brockton, Mass. His responsibilities include managing customer support, technician assistance, diagnostics, warranty issues, inventory management, and daily service operations.

Naughton has previously held numerous leadership roles in the heavy equipment dealership sector, including positions such as product support specialist and regional operations manager. His extensive background also includes more than two decades in the automotive and forklift service industries.

Naughton emphasizes the importance of a customer-first philosophy, a principle that resonates strongly with Equipment East's approach. He is supported by a skilled team of service managers, technicians, and parts professionals who are committed to maintaining high standards of customer service.

**What This Means for Your Business**  
For AECM professionals, Naughton's appointment signifies Equipment East's commitment to strengthening its service offerings, which is a critical component in the highly competitive equipment market. Businesses can expect improved service support that enhances equipment uptime and operational efficiency.

Equipment East's focus on responsive service and long-term customer relationships could lead to better ROI for contractors and municipalities relying on their equipment. With Naughton's leadership, the company is poised to offer enhanced support, potentially reducing downtime and associated costs for equipment owners.

**What US Operators Should Watch**  
Operators should closely monitor how Equipment East's service improvements under Naughton's leadership impact their operations. As the company is an authorized dealer for major brands like DEVELON, Yanmar, ASV, Ammann, and Sullivan-Palatek, customers can expect more robust support for these lines.

Furthermore, keeping an eye on service delivery metrics and customer feedback will be crucial in evaluating the effectiveness of these strategic changes. Businesses should be prepared to leverage these enhancements to optimize their equipment management and reduce operational disruptions.

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*Source: https://www.constructionequipmentguide.com/equipment-east-names-new-parts-service-director/71954\.* [*Read the original story ->*](https://www.constructionequipmentguide.com/equipment-east-names-new-parts-service-director/71954?ref=industrialbriefs.com)